Why Noice?

Noice was founded by global MBA alumni who understand the high standards of student travel — and the high stakes for trek leaders. We know what it takes to make a trek unforgettable. From flawless logistics to real cultural depth, Noice is your one-stop partner for trips that run smooth, hit hard, and bring home the memories with you for a lifetime.

Led by China Insider

Noice Cultural Guides aren’t tour guides — they’re ex-MBAs, investors, journalists, and China experts who live here and lead treks like they would for their own classmates. They’re your project managers, vibe-setters, and first responders — there to build trust, spark conversation, and ensure the logistics across all aspect of the trek.

Truly Hassle-free for Trek Leaders

We know the challenges of building a trek — because we’ve done it ourselves. We take pride in making planning easy for trek leaders — our support spans sales & promos, participant operations, student-facing customer support, health and dietary restrictions, visa logistics etc. It’s built to be truly hassle-free for student leaders, so you can focus on leading, not logistics.

Real China Moments

We design treks that break through the tourist bubble that tap into the rhythms of the real China: an early-morning matchmaking corner in the park, a quiet tea ceremony with a sixth-generation master, an underground music night in a converted bomb shelter. These are the moments that leave a mark — unscripted, surprising, and deeply human.

Exclusive Local Access and Expertise

We help students gain firsthand exposure to the people and forces shaping modern China — from tech unicorns and policy leaders to next-gen creatives and startup founders. Whether you're diving into China’s tech ecosystem or exploring its cultural renaissance, we tailor each experience with heart.

Hear it from our club leaders

Testimonials

What impresses me most about Noice China is their agility and collaborative spirit. No matter the idea—whether it’s pre-trip promotions or creative event planning—they move quickly and build alongside me. Their attention to detail, cultural fluency, creative instincts, and can-do attitude elevate every step. Together, we’ve pioneered several “firsts”, from bespoke experiences to innovative formats, and I’m confident there are many more ahead.

By Karl for Kellogg China Trek Leader

By Karl for Kellogg China Trek Leader

Noice China curated an unforgettable experience — not just an event, but a vivid snapshot of China’s creative underground. With flexibility, cultural fluency, and on-the-ground expertise, they turned a bold idea into a seamless, inspiring production. From sourcing unique talent to managing complex logistics, they brought vision to life with heart and precision — a clear trip highlight that participants are still talking about. Can't wait for next year!

By Liam for HBS, China Trek Leader

By Liam for HBS, China Trek Leader

NoiceChina brought a rare combination of professionalism and local insight that elevated our Wharton China Trek to the next level. Their attention to detail, proactive communication, and genuine commitment to creating meaningful connections allowed our students to dive deep into China’s dynamic business landscape. Partnering with Noice gave us confidence that every moment of the trip was thoughtfully curated and flawlessly executed.

By Weiyi for Wharton China Trek Leader

By Weiyi for Wharton China Trek Leader

As the trusted partner for the University of Chicago Booth School of Business’s China Trek—resuming post-pandemic—NoiceChina truly exemplified reliability. From steady progress in all pre-trip preparations, to effectively handling on-site challenges, and thoughtfully meeting our students’ various ad hoc needs throughout the journey, we are grateful to have chosen Noice as our partner and we wish Noice all the best in your future endeavors.

By Ethan for Booth China Trek Leader

By Ethan for Booth China Trek Leader

Customize your trek today!

Contact Us